From That Moment.
Role: Creative concept and second unit director.
Noah’s Ark are one of the UK’s leading children’s hospices. They help children with life-threatening or life-limiting conditions, and their families, to make the most of every day and enjoy life as children, rather than as patients.
In 2022, Noah’s Ark launched their ‘From That Moment’ appeal, in collaboration with photographer Rankin. After the fundraising success seen in 2022, the Noah’s Ark team were keen to see how we could evolve the story.
What if: we showcased the community that exists beyond the Noah’s Ark care team.
With a focus on the lasting support and communities forged thanks to Noah's Ark, the 2023 campaign highlighted the vital work the charity does, and how this extends beyond the physical care given to the children.