Experian is a credit reporting company which provides access to full credit reports. As a financial institution, Experian works to provide educational resources and tips for improving scores to help people feel in control of their finances.

To tie in with the launch of their ‘Cost of Loving’ podcast, Experian wanted a creative social activation that spread awareness amongst gen z.

Romance or Finance.

What if: Experian engaged with the public to get them talking about credit scores.

‘Romance or Finance’ is an engaging, ownable content series that takes credit scores to the streets, asking people to either check their credit score on camera and receive helpful advice, or share an embarrassing dating story.

With Experian’s resident credit-expert, John, at the helm, production took place on the streets of Manchester.

Role: Creative concept, producer, director.

The videos:

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