Live life with feeling.

Role: Creative concept and art direction.

Aspria is a luxury wellness and fitness club located in multiple locations across Europe. The brand wanted a new creative campaign that told the brand story and evolved their existing ‘Life, lived well’ tagline.

What if: we brought the sensory experiences of Aspria to life.

Using ASMR audio, warm visuals and rich sensory language, we crafted a multi-sensory campaign to evoke emotions, drive signups, and ultimately elevate the member experience.

Over 300 assets were created for the campaign, translated in to 4 languages. These included long and short form copy, social assets, a suite of digital banners, print advertising, digital and print OOH advertising, cinema and radio.